Posts tagged Domaine du Chardonnay
Domaine du Chardonnay: A Brilliant Marketing Name

You can’t beat the name Domaine du Chardonnay for an enterprise that produces 38 hectares of domaine-owned Chablis. Founded in 1987 by a trio of friends, Etienne Boileau, William Nahan and Christian Simon, they had to come up with a non-family name. Those are pretty rare for wineries in Chablis. As they say, sometimes simplest is best, and these guys nailed it for marketing purposes!

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