As hard as it may be for some to believe, Merlot is a much-loved grape. The Sideways effect on Merlot at this point feels almost as distant as the 60 Minutes effect on red wine in general almost three decades ago. Kids born the year that the movie Sideways hit the indie screens (2004) will be legal drinkers in the USA in just four years. They and many other young sippers don't care that Merlot was sidelined - by a small portion of the drinking population - for a fairly short while. They are going to drink what they like, just like many other drinkers have been all along.

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