Today’s Bordeaux is affordable Bordeaux. No, I’m not talking about the 2019 En Primeur campaign, where prices are being slashed despite the most recent declarations of “the vintage of the century” in the face of the challenges presented in bringing the wines to market in the face of COVID-19. Rather, I’m talking about the 90%+ of Bordeaux wines that are sold outside of the En Primeur system. In fact, many sold within the En Primeur system are highly affordable, too. The fanfare at the precipitous (price-wise) top of the quality pyramid has distracted far too many consumers for far too long. During the same time, quality was skyrocketing while prices throughout most the region remained modest.

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